1/26/10: Holly Green, Author + Pete Canalichio of Licensing Brands, Inc.
Great to have Holly Green on Gravity Free Radio again! She’s been busy having written some chapters for two separate books: Shift Happens and A Cup of Cappucino for the Entrepreneur’s Spirit. She gives us some great advice for how to make 2010 an even better year than 2009. She’s really focused on strategic planning and believes that any business needs to make sure they are 100% focused and that they keep focused on their goals or as she says, “Get clear on winning.”
Next up we were joined in the studio by Pete Canalichio who is an expert on licensing which is a very interesting business topic. We both learned a lot about what big brands are looking for in a licensee and vice versa. He also talked about how to balance your private products with your licensed products. Pete is heading off to Vancouver soon where he is working with Coca-Cola’s their licensing program with the Vancouver Organizing Committee.
Definitely a very interesting show so if you have any questions about strategic planning or licensing, listen to this one!
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