Archive for April, 2011

Our friend Cynthia LaLuna tells you what to do with your website

Seriously, this is what happens when two web designers get together in a room full of microphones. I had our friend Cynthia LaLuna of Rowboat Media in-studio this week, talking about the good, bad and ugly that comes with building websites for businesses.

We talked about Flash, we talked about SEO, we talked about WordPress and lots of stuff in-between.

This is definitely a good listen for anyone in the market for a new web design who just isn’t sure where to start or how to make sense of all the advice (and sometimes conflicting) being dispensed by the web people they talk to.

Thanks for being an awesome guest Cynthia!


Intelatext’s Andrea Busse schools us on mobile marketing — MUST listen!

Is marketing truly “going mobile” or is it just a fad? Does text message marketing work? Are QR codes EVER going to really catch on? Andrea Busse and her company Intelatext work with companies big and small, helping them achieve incredible results through mobile marketing campaigns. Mobile messaging tools like SMS and MMS are in her toolkit as are mobile landing pages and even QR codes.

And what’s the deal on QR codes by the way? I’ve been on the record as saying that despite the incredible potential of QR codes as a marketing tool, they may never hit the mainstream. Never hit the mainstream? Andrea says they’ve already arrived.

Want to hear some practical, real-world examples of how mobile marketing really works? Listen to the podcast below. We’ll see you next week!


Mike Lorey and Crop Mob ATL teach us the value of good old-fashioned hard work

We had a really cool guest in-studio, my friend Mike Lorey who has been managing social media for Crop Mob ATL in his spare time for the last year. As you’ll gather from the interview, Mike is a humble man. But the results speak for themselves.

Building on nothing but the model established by Crop Mob in North Carolina, the Atlanta group has amassed over 1100 fans/friends/likers on Facebook and met their volunteer recruitment goals for every event they’ve done, about one a month on average since they started last spring. And along the way, they’ve earned media coverage from Atlanta INtown, CNN, Atlanta Magazine, Good Day Atlanta and others along the way.

So what, you may ask, does Crop Mob ATL actually do? Glad you asked. They recruit volunteers — mostly city folk — to spend a day doing hard labor on a farm. For free. The thinking is that with so many small, sustainable farms within driving distance from Atlanta metro, the greater community should want to support them by coming together and helping to work the land for a day. Just like farming communities used to come together. And yes, the only reward is the satisfaction of an honest day’s work and a shared meal to celebrate a successful day in the field. No money changes hands.

By the way, Mike is also an accomplished brewer of beers and meads. His mead will soon be for sale at Montaluce Winery in Dahlonega, GA so be sure to check that out as well.