1/26/10: Holly Green, Author + Pete Canalichio of Licensing Brands, Inc.
Great to have Holly Green on Gravity Free Radio again! She’s been busy having written some chapters for two separate books: Shift Happens and A Cup of Cappucino for the Entrepreneur’s Spirit. She gives us some great advice for how to make 2010 an even better year than 2009. She’s really focused on strategic planning and believes that any business needs to make sure they are 100% focused and that they keep focused on their goals or as she says, “Get clear on winning.”
Next up we were joined in the studio by Pete Canalichio who is an expert on licensing which is a very interesting business topic. We both learned a lot about what big brands are looking for in a licensee and vice versa. He also talked about how to balance your private products with your licensed products. Pete is heading off to Vancouver soon where he is working with Coca-Cola’s their licensing program with the Vancouver Organizing Committee.
Definitely a very interesting show so if you have any questions about strategic planning or licensing, listen to this one!
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1/19/10: Mike Michalowicz, The “Toilet Paper” Entrepreneur + Billy Hoffman of Zoompf
Both guests we had today were awesome! Mike made us laugh and Billy brought in HOT Krispy Kreme doughnuts. (Hint: If you would like to be on Gravity Free Radio as a guest, feel free to bribe us with doughnuts.)
Mike is best known as The Toilet Paper Entrepreneur and is the author of a book by the same name. His book, website, and blog are great resources for entrepreneurs and small business owners. The Toilet Paper Entrepreneur philosophy is based on the notion that not only can one start a business with fewer resources (his analogy being a near-empty roll of toilet paper that you have to work with), but that having fewer resources can actually work to your benefit. For example, having fewer resources can force the business to address an issue in highly innovative ways versus simply spending money blindly to solve it. Great free advice from Mike at the end of the interview.
Next up was Billy Hoffman from Zoompf. Given Billy’s high energy and personality, it’s no wonder that he created a company that helps makes websites faster. Zoom + Oompf was the inspiration for the name which we love. According to the Zoompf website, here’s what Zoompf does:
“Zoompf analyzes your entire web application for over 150 performance deficiencies. Zoompf detects a wide range of performance problems, from the obvious (like HTTP compression and caching) to the advanced (like CSS rule issues, web font issues, WordPress and other applications), and Zoompf even identifies performance issues with Flash and Silverlight and Ajax.”
We couldn’t have said it better.
Definitely two very informative guests. Download the podcast and get some great advice from both guests!
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1/12/10: Todd Miechiels and Jamie Turner talk conversion rates and SEO
Welcome to our first show of 2010! Search engine and B2B marketing expert Todd Miechiels (author of SOWGRO) joined us on the air along with our good friend Jamie Turner of The 60 Second Marketer to talk about conversion rates, search engines and setting good goals for online marketing efforts.
This was definitely one of the most eye-opening sessions we’ve ever done on the topic of online marketing and search engine optimization in particular. Todd and Jamie talk through the what’s and why’s of conversion rates online, how you track them, how you impact them and pitfalls to avoid along the way. We also discussed the basics of landing pages and what to expect from search engine optimization efforts.
This is a must listen!
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