6/8/10: Guest Host Laura Scholz is joined by Shameeka Ayers and Jennifer Shields
GFR guest host Laura Scholz of Scholz Communications and CRAVE atlanta interviewed two amazing lifestyle entrepreneurs—Shameeka Ayers of The Broke Socialite Media LLC and Jennifer Shields of Posh Tot Events. Both women are featured in CRAVE: Atlanta, a guide to the city’s savviest and gutsiest female entrepreneurs.
Shameeka, who started blogging four years ago, has turned her “fabulous and foo foo on a dime” philosophy into a social media and lifestyle empire, complete with foodie tours, classes for budding entrepreneurs and the upcoming Lavish!, an “unconference” experience for the lifestyle social networker. If that’s not enough, she’s also an author, and her novella, Instantly: How Quickly I Realized I Hated My Job, will be released this fall.
Jen’s foray into event planning began with her son’s lavish first birthday party, and she’s now the go-to children’s party planner for Atlantans, including celebraity clients like Nicole Ari Parker and Boris Kodjoe as well as Bert Weiss of Q100’s The Bert Show. Posh Tot Events has been featured ing the Atlanta Journal Constitution, Points North Magazine, Daily Candy Kids and Atlanta based Q100’s “The Bert Show” and on CBS Better Mornings.
Both women talked about turning a hobby into a business, making the leap from corporate to solopreneur and marketing and building successful lifestyle brands, all while balancing a home life. Plus, they give some great tips for new entrepreneurs. Tune in to learn more!
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3/16/10: Todd Miechiels takes over GFR to talk SEO
Todd Miechiels guest hosts Gravity Free Radio and talks search engine optimization with industry veteran Stacy Williams of Prominent Placement. They discuss how SEO has changed over the last several years, as well as what’s hot and important today. Then Tim Parker from the Bloom Group calls in to talk about what makes for compelling thought leadership content. Social media evangelist Jenni Hilton joins the discussion in a roundtable format as everyone brainstorms on how to tie it all together.
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3/9/10: Talking Presentations with Michael Schwartz and E-Commerce with Bruce Spengler
Ever give PowerPoint Presentations? Yeah, so do we. All the time.
Ever wish yours could have more impact on your audience and keep their attention?
Michael Schwartz is an expert on public speaking and presentation delivery and he had some helpful tips that could turn your next presentation from a yawner to an effective, well-planned, and impressive event. He talks about content, delivery, word count, color, even the right number of slides. For your next quarterly summary delivery, you won’t want to miss this episode.
And, if you sell content or products online, you’ll want to hear what Bruce Spengler has to say about E-Commerce.
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11/17/09: Real-Life “Mad Man” Patrick Scullin and Mike Schinkel from Ignition Alley
So, Patrick did not show up with a drink in hand so I guess things in the ad world have indeed changed from what we see on Mad Men. He did, however, show up with his cane and pillows as he was just two weeks out from hip replacement surgery so we appreciate him making the tremendous effort to come talk to us. As guests go, he has one of the most interesting backgrounds–he actually joined the circus at one point–in terms of all the places he has worked and lived. After many companies and many moves, he finally realized is that he isn’t a very good employee and joined forces with two former Ogilvy + Mather execs to form Ames, Scullin O’Haire, an Atlanta-based advertising agency back in the late 90s. He talks about how they first started out and what has changed in the past decade. He doesn’t believe advertising is dead. It’s just changed. Definitely listen to this interview. Good stuff in it! And, follow Patrick on Twitter or via his blog. He’s quite the funny guy!
Next up we had Mike Schinkel from Ignition Alley. He was also joined by one of his loyal members, Edison Thomaz who heads up Slife Labs. Ignition Alley is the first co-working space in Atlanta but it goes so far beyond just providing a physical space for people to go hang out and get their work done. They are truly interested in forming a community of entrepreneurs who can help each other and help develop Atlanta into one of the next big hubs for startups. Mike and his business partner, Tim Dorr (who couldn’t join us) have some very big plans for Ignition Alley. If you live in Atlanta and are looking for someplace other than a coffee shop to work, definitely check out Ignition Alley located just off Ponce de Leon near midtown.
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11/10/09: Chris Brogan Talks About Trust Agents and Jamie Turner, THE 60-Second Marketer Joins Us in Studio
We’ve interviewed some fabulous guests on GFR but it was a real treat to have Chris Brogan join us to talk about his new book that he co-wrote with Julien Smith, Trust Agents. Also joining us in studio was Jamie Turner, (who Erik likened to Ozzie Guillén ) who is the Chief Content Officer for the 60 Second Marketer, an online magazine that provides tools, tips and tutorials for marketers around the globe.
Chris talked about why he and Julien decided to go the traditional publishing route for their book and about being followed by robots. :) We also discussed some of the future trends we see happening in social media–everything from augmented reality to how social media will ultimately change how companies do business.
A big thank you to both Chris and Jamie for joining us today. Definitely download it and listen to it. It’s full of some great free advice from both of them.
Have a wonderful week everybody!
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10/27/09: Dawn Todd of the Angel Capital Summit and Jon Albert of the Jack + Jill Late Stage Cancer Foundation
Today we spoke with Dawn Todd, President of Momentum group and founder of Wildly Successful Woman Network. Dawn begins with the Angel Capital Summit in Denver held later this year where she will help match investors and entrepreneurs. Dawn also discussed a software powered investor matching service that will help entrepreneurs polish their business profile.
We also spoke with Jon Albert, founder and CEO of Jack and Jill Late Stage Cancer Foundation. John talks about his foundation which offers a “WOW” experience to families who will lose a parent to cancer. Jon talks about how the foundation differs from a for-profit start-up and some of the specific challenges that are unique to a non-profit. This show is a must-listen!
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09/29/09 Dave Chambless of Abraxas Business Services and attorney Justin Daniels
What’s Your Exit Strategy? We discussed what do business owners do when its time to leave.
Dave Chambless of Abraxas Business Services explains that what an exit strategy does is provide a series of steps to optimize the value of the business. Dave advises that the first thing that business owners should do is think about their cash model. Its all about the cash in and cash out. When a buyer wants to look at a business, the first thing that is asked for is the financial statements. Dave encourages business owners to optimize their operations, look at their suppliers and get the best deals, and look at their accounts receivable to speed up the collections. To have a successful exit strategy, business owners should be working on the business not in the business so that when it is time for the owner to leave, they have strength in their management team.
We also talked with attorney Justin Daniels who discussed how business owners can get in to trouble when they decide to sell their business if their business is based on the relationships of the owner with the suppliers and customers. No reasonable buyer is going to let the owner just walk away from the business. The most common mistake is not preparing the business to be transitioned over to a buyer. If an entrepreneur wants to have their exit strategy, to get to that next level, the entrepreneur has to step back and be smart about putting the right people in the right places.
After talking about ways to get out of your business, we discussed what to look for when buying a business. Justin and Dave share some basic mistakes that people make when purchasing a business. This podcast is a must-listen!
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09/15/09: Paul Rosenfeld, CEO of Fanminder and Mike Cleary of Abcom, Inc.
Today we talked to Paul Rosenfeld, with Fanminder, about how small businesses can leverage text/SMS marketing to grow their business. Fanminder is an online service that enables small business owners to easily and quickly send and receive all types of text messages to their customers.
Although historically leveraged by larger business, Paul believes that small business can use SMS technology to relay information, promotions, or updates to their customers and texting can be used effectively as a tool for retaining customers. Whether you are the corner coffee shop promoting an event, a restaurant advertising a lunch special, or the salon down the street with an open appointment slot, text marketing is a quick and easy way to reach your clients.
Paul also gave us an example of ways that text can be leveraged effectively as an internal communications tool, discussing the case of a gymnastics studio that used SMS among their staff to relay important updates with their schedules.
After talking to Paul about talking to people through their phones, we talked to Mike Cleary, vice president of Abcom, Inc., about face-to-face marketing. Abcom works directly with organizations or with their marketing agencies on the specialty area of face-to-face marketing, including trade shows and events.
With the downturn in the economy along with the rise of social media and online collaboration it should be no surprise that trade show attendance has been in decline for several years. However, as the tradeshows have gotten smaller, Mike says that the shows have become more efficient stages for selling as a higher percentage of attendees are qualified buyers.
Mike also shared some interesting information about selling at trade shows. For example, at a trade show, you have three to six seconds to stop someone and effectively communicate what you do or what you are offering. Mike advised that, instead of trying to say everything all at once, you zero in on the one thing that your target audience needs to see to stop them and bring them into your booth.
Thanks so much to Paul Rosenfeld and Mike Cleary for joining us!
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9/1/09 – Riding Resource + Interviews from the Pam Slim Event
Today we had the pleasure of speaking with Erik Jacobs of Riding Resource who we met at the Pam Slim event a few weeks ago. Riding Resource is a website that enables equestrians to search for all things riding related or as their website says,
“Riding Resource is the only fully-searchable online database of riding stables and tack stores that lets you find exactly what you’re looking for. Founded in 2007 as a way to help riders connect with local facilities, Riding Resource is unique in that our visitors can fine-tune their searches with specific criteria in regards to location and services offered.”
Ainsley Hyman (who could not join us this time) and Erik built the site due not only to their love of riding but also because they saw that such a service was lacking within the riding community. Many of the over 13,000 database entries were painstakingly researched and added by hand by Ainsley herself. It is through their dedication and hard work that Riding Resource has become THE place for finding everything from stables, breeders, vets and beyond.
A big thanks to Erik for joining us and we’ll have him (and Ainsley!) back in a few months to check up on them and see how things are going.
For the second part of our show, we did a few interviews at the Pam Slim event. Again, that was a great event so definitely check out what people had to say if you weren’t able to attend. We hope Pam will make it back to Atlanta sometime soon!
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7/28/09: Stephanie Lloyd Discusses Job Searching and David Eckoff Talks Startups
We had two excellent guests join us today. First up was Stephanie Lloyd, Founder and CEO of Radiant Veracity in Atlanta, Georgia. She is a National Careers + Workplace Columnist for Examiner, a division of Clarity Media Group owned by one of the largest media investment companies in the world. There she authors a highly-regarded career and job search advice column for 70 major markets nationwide. Joining her was one of her interns, Stephanie Perrett, to discuss job searching in a down economy. While it may be more difficult to find a job when the economy is down, it also presents some unique opportunities that recent graduates like Stephanie Perrett might not otherwise have if there was an abundance of jobs available. She is enjoying the chance to “try on” a few jobs to help guide her decision about what she ultimately wants to do. Stephanie Lloyd thinks this is a great idea and pointed out that for both recent graduates and those who have faced layoffs, an internship might be a great way to retool your career and transition into another field or broaden your experience. Both Stephanies think that the networking tools available such as LinkedIn and Twitter can be invaluable for expanding your network and meeting people who might be able to help you in your quest. Be sure to listen to this segment for other valuable job searching and recruiting tips.
Our second guest was David Eckoff. As a technology entrepreneur and president of Revolutionary Ventures, a consulting company that specializes in taking revolutionary ideas from the drawing board to market, Eckoff has been an innovator in start up companies and Fortune 500 alike. He is also the co-founder of Spitter, Inc., an early stage company with private Alpha already taking place July 2009, and Beta planned August 2009. Spitter helps users connect with other sports fans and stay in touch with news about their favorite teams. We talked about some of the mistakes startups and entrepreneurs make and what it takes to be successful as an entrpreneur. Mainly, entrepreneurs need to be willing to work and work very hard. There’s no such thing as building a company to achieve “passive income.” And, the most important work an entrepreneur does is also the least sexy but it’s the thing that will make the company profitable. David also pointed out that the ability to listen to your customers is critical and then be able to quickly adapt to their changing demands. If you’re working for a startup or you are an entrepreneur, David offers some great free advice. Be sure to listen!
Thanks to all of our guests for coming on and we’ll see you next week on Gravity Free Radio!
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6/23/09 – CONTENT! CONTENT! CONTENT! A Discussion with Emily Capps + Rachel Rose
Today, a well-crafted website is absolutely essential to your business whether it is an online one or a traditional “brick and mortar” operation. The design must be appealing, it must be easy to navigate but most important, it needs to communicate what your company is about, the product or service it is selling, and why someone would want to buy from your company instead of one of your competitors. The content of your site–what it says–is perhaps the most important aspect of building an online presence.
Gravity Free Radio spoke to two professional writers, Emily Capps and Rachel Rose, about why the content needs to be close to perfect in every way. For instance, Rachel pointed out that often she will visit a site that has grammatical errors or simple typos. In her opinion, a website is a company’s only chance at a first impression so if their website is sloppy and full of errors, it reflects poorly on the company. Emily, who worked for Ogilvy Mather and has been a professional copywriter for over 10 years agreed and added that even if they get the grammar right and don’t have any other errors, that their message is often not relevant to their audience. That’s where someone like she or Rachel would come in. Hiring a professional writer is something that some business owners don’t think they need. After all, most people know how to write but the problem is knowing how to write for your intended audience. If you are “too close” to the business or product you are selling, you may lack the objectivity needed to examine what features and benefits you need to highlight in order to capture some of the market share.
Rachel has a Master’s in journalism from Columbia and spent the first part of her career as a journalist. She said that a large part of what she does now is really not much different than how she approached writing for television or newspapers. “It’s about telling a story,” she said. She goes on to say that if you can communicate something meaningful and authentic to your prospective customers through storytelling, you are more likely to gain their trust and they are more likely to buy from you. Both she and Emily agreed that canned pitches are really a thing of the past.
This was a very informative show! A big thank you to Rachel and Emily for joining us. For more information about them, visit their respective websites, www.rachelrosewriting.com or www.emilycapps.com or follow them on Twitter, @rachelwriter or @emilydcapps.
Have a great week! See you next Tuesday.
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6/16/09 – The Mompreneur Show with Suzanne Simkin + Kristi Gorinas
What do you get when you cross an enterprising entrepreneur with someone who also serves as the CEO of their family? A “Mompreneur” of course! Mompreneurs, Dadpreneurs, Parentpreneurs–whatever you want to call a full-time parent who is running a successful business in what little spare time they may have–are very special people. They are balancing the demands of a family with the demands of starting and then running a small business. It’s no easy feat but some of them, like our guests, Suzanne Simkin of PeaceLoveMom and Kristi Gorinas of The Kristi G. Company make it look that way.
Suzanne is the co-founder/owner of PeaceLoveMom, a lifestyle brand which sells products that celebrate motherhood. Everything from t-shirts and hats to other small accessories, PeaceLoveMom is all about products that are both fun and hip for Mom.
Kristi Gorinas runs a company that makes really fun and stylish diaper bags that look more like cute purses and will be coming out with the “Go & Grow Seat” for babies and young kids.
Both Suzanne and Kristi were a delight to have on the show and we discussed everything from kids answering your home office phone to how to work when you’re on the go.
Thanks to Kristi and Suzanne for coming on and sharing some of the secrets of being a successful Mompreneur!
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6/2/2009: David Meerman Scott Talks about What Makes a World Wide Rave
David Meerman Scott calls himself a “recovering” Vice President of Marketing. And, for good reason. His innovative thinking was a bit too radical for the staid, corporate environment he was in at the time. This led him down a somewhat accidental path to become a marketing strategist and he has since written five books and hundreds of magazine articles on the subject. We talked about his latest book, World Wide Rave. He maintains that the way people make buying decisions has fundamentally changed. However, many companies are still stuck in the old ways of trying to reach customers such as yellow pages, direct mail, or a newspaper ad. Today, someone is much more likely to “Google” a product or ask their network of friends for recommendations than they are to respond directly to a company pitch.
The term World Wide Rave, as David explained, is all about creating something authentic to attract people to you or your company. It may, in fact, have nothing to do with your actual business. The main thing is to get people talking about your company. A World Wide Rave, as opposed to something “going viral” is less gimmicky and doesn’t rely on duping people to get your message out. There are many instances of the people who created a “viral campaign” posing as customers to review or rate a product. A World Wide Rave is vastly different and has a much more positive connotation than something that is “viral.”
One of the most revolutionary ideas that David talks about in his book is the notion of freely spreading ideas via an e-book or white paper. When he says freely, he means that companies do not need to hold information hostage in exchange for personal information such as an email or physical address. Those practices are holdovers from the old days when someone needed to supply their mailing address in order to get a white paper or other information from a company. If your e-book, white paper, or other information is readily available, people are more likely to download it and share it. Also, people will link to something that is truly free instead of something that requires a visitor to give up information about themselves. We decided to experiment with David’s advice and have unlocked all of our information at Zero-G Creative. Click here to learn more about our new initiative.
By the way, if you live in the Atlanta area, David will be at a Tweetup on Thursday, June 4th at the Three Dollar Cafe in Norcross.
To learn more about David, visit his website or follow him on Twitter. Again, a big thank you to him for joining us. We all learned a lot!
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5/5/09: Talking Social Media + the Workplace with Stephanie Lloyd and Sean Nelson
Here at GFR, we talk about social media from time to time. Okay, it probably comes up every week in some way, shape, or form but this week we tackled it head on. We decided to do this not only because it’s a big topic in the news but also because a lot of companies are struggling with how to balance using social media as a marketing tool with the perils of revealing too much personal or sensitive information to the public via their employees or associates.
Stephanie Lloyd is a recruiter here in Atlanta with Calibre Search Group. She says that a lot of people just don’t use basic common sense when it comes to their online identities. A good exercise she says every job candidate should go through is to Google themselves. Potential employers could do this and it’s always a good idea to see what your digital identity looks like.
Sean Nelson wrote the book on LinkedIn quite literally. He began using LinkedIn to expand his insurance business and promote his book but through that, he’s become an expert on how to effectively use LinkedIn. Now, he teaches others how to do the same. His take on social media is that you must have a strategy and purpose for using it. You wouldn’t attend a networking event without a reason and likewise, you shouldn’t just be haphazardly using social media. LinkedIn is a great business tool and both Sean and Stephanie agreed that it’s basically your online resume so it should closely match if not mirror your actual resume or CV. Sean discussed the importance of joining groups and answering questions to expand your direct network beyond people you already know. He says he spends about 5 hours per week online which he thinks is adequate and it can be easily integrated into your schedule.
In addition to discussing some of the pitfalls of social media, we also discussed why it’s an important tool and that companies should begin to take a proactive role in coaching their employees on how to use it. Used properly, it can be an amazing vehicle for promoting your company in a very positive and genuine way. Zappos is a textbook example of a company that has embraced social media and even incorporates Twitter into its corporate website. Stephanie pointed out that if companies simply try to pretend it doesn’t exist, the conversation will be happening regardless. By engaging in a positive way, a company has the opportunity to guide the discussion about their brand rather than others doing it for them.
All in all, we agreed that social networking is a new tool but in a few years time will be just as natural as using email or the telephone. It’s simply a shift in the way we communicate and most agree, a positive one at that.
Have a stellar week and we’ll see you next Tuesday at 10am!
Follow Stephanie Lloyd on Twitter here or Sean Nelson here.
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4/28/09: The Franchise Show with David Asarnow and Stan Friedman
What a great show we had today! We were joined by two great guests–both of whom are very successful in the franchise arena. David Asarnow, CEO of Clix Portrait Studios and Stan Friedman, President of Retrotax helped to break down the process of becoming a franchisee and what they, as franchisors, look for in potential business owners.
They both agreed that you must do something you are passionate about. You don’t want to own a restaurant if you hate food preparation for example. However, you don’t have to have much experience in something you know you will be passionate about. You can still be successful owning a portrait studio franchise even if you’ve never been a professional photographer. As with anything, it’s a lot of hard work and persistence. Just because you are buying a “turnkey” operation, you still have to do the leg work to find your customers, connect with the community and grow your business.
And, unlike starting a business from scratch, a franchise offers you the opportunity to be in business for yourself but not by yourself. As cliched as that might sound, it’s nice to have the support of a corporate office as well as a community of franchisees. You have a road map and systems already in place as well as operations manuals and proven methods for being a profitable franchisee. And, the franchisor can project with much more accuracy how long it will be before you will be profitable since they’ve already done it before.
For more information, listen to the podcast and let us know what you think. Thanks to both David and Stan for joining us! Have a stellar week!
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4/14/09: GFR Talks New Media + Public Relations with David Henderson and LA Campbell
GFR had a first happen today! We had our very first Emmy-award winner on our show. David Henderson, a veteran communications strategist, author, online publisher, and Emmy Award winning former on-air CBS Network News correspondent, has extensive credentials in the field of organizational leadership through communications, image and reputation management, and media outreach–including today’s online digital revolution. In his new book, The Media Savvy Leader, David discusses how the landscape has changed and why it’s more important than ever for executives to be able to articulate their company’s vision and get that message out in an authentic way. He also says that they should invest time to develop trusted media contacts so that when they have a good story to tell related to their company, they can reach out to those contacts. As for social media (Twitter, Facebook, etc), David said that executives need to get involved and learn about the new online trends. Because if you aren’t talking about your brand, rest assured other people probably are and they may not be saying what you want them to say.
Next up we were joined in person by LA Campbell, a Public Relations Consultant in Atlanta. For 13 years, Lalohni “LA” Campbell has developed award-winning marketing and PR campaigns for clients ranging from Fortune 500 consumer goods and services, to manufacturing and technology start-ups. Because of what she referred to as the “democratization of storytelling,” companies need to look at PR in an entirely different way. It is no longer effective to simply put out a press release talking about your company. As David said earlier, journalists are busy people and a press release is generally a waste of their time. In fact, many press releases end up in “spam” folders. LA said that while she still uses press releases occasionally, she would rather see companies adopt a more strategic approach to public relations. She said that PR must come from the top and be communicated to the entire organization. And, if a company uses a PR firm, then it is important to involve them in more granular communications rather than having them come in and simply try to manage a message that’s already been delivered. That way, they can be more proactive instead of reactive.
Both LA and David agreed that the biggest PR blunder of the century was the top auto execs flying in on private planes to ask for a bailout from the American taxpayers. That incident really underscored the importance of executives being more aware of how they and their companies are perceived by the public.
Thanks to David and LA for joining us! This was an awesome show so download the podcast and listen when you get a chance. Have a stellar week and we’ll see you next Tuesday!
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4/7/09: Kimberly Turner of Regator and Holly Green, Author talk to GFR
One of our favorite Atlanta-area entrepreneurs stopped by Gravity Free Radio today. Kimberly Turner, one third of the Regator Trio which includes her husband Scott and brother Chris, talked about how Regator started and how they’ve managed to build a successful following in a relatively short time (since August 2008).
Regator began as a real estate blog aggregator. That’s where the name “Regator” comes from. So the original intent was to be a place where people could come to find some of the best blogs in that industry. What they quickly realized was that there was still a need for a one-stop shop for good blogs. As Kimberly pointed out, there are over 100 million blogs out there and most aren’t that great. Her job is to find the good ones and share them with everyone via Regator’s website.
The big news is that Mashable is hosting their first ever Atlanta event on May 14 and Regator is co-hosting with them. Kimberly was even kind enough to give out two free tickets live while we were on the air. Congrats to @spence_civille who won by being the first person to Tweet the correct answer to Erik during the show.
Our second guest, Holly G. Green, was kind enough to get up early and join us via phone from San Diego, CA. Holly G. Green is the CEO of The Human Factor, Inc., an organizational & management consulting firm. Her highly anticipated book, More Than A Minute: How to Be an Effective Leader and Manager in Today’s Changing World, gives readers valuable tools and practical guidance to develop and grow as effective managers and leaders.
Holly discussed the importance of communication, listening to your employees as well as noting milestones and achievements often. And, even in a world where social media seems to be the buzz word lately, she said nothing is a replacement for good, old-fashioned face-to-face communication.
Thanks to both our guests for yet another great show! Have a stellar week and we’ll see you next Tuesday!
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Win tickets to the 5/14 Mashable Mixer in Atlanta courtesy of Regator!
Want to go to the Mashable Mixer in Atlanta on 5/14? Of course you do, everyone who has an appreciation of Atlanta’s social media scene does and tickets are scarce. But don’t despair… Kimberly Turner of Regator (Mashable’s co-sponsor for the event) is bringing two tickets to GFR this morning and we’re giving them away! Here’s how it will work…
- Read up on Regator and what they do on their web site http://regator.com
- Listen to GFR this morning at 10AM Eastern by pressing play in the column on the right
- During Kimberly’s interview we’ll ask a Regator-based trivia question
- Tweet your answer as an @reply to erikwolf by clicking here.
- First correct response wins!
- Enjoy :)
Good luck everyone!
3/31/09 Stone Payton + Scott Allen: Innovation and Social Media
This morning we were joined by Stone Payton from The Desai Group. Stone has a great deal of expertise is in Change Leadership and Innovation. He talked about the importance of managing innovation in organizations through good strategic leadership. Follow Stone on Twitter to learn more about innovation. Also, The Desai Group will be hosting an Innovation Execution Workshop this month on April 23rd. For more information, click here.
Scott Allen says “Social Media” is his middle name and unlike a lot of people who claim to be social media experts, Scott wrote one of the first books on the subject entitled The Virtual Handshake. Scott is also an entrepreneur and writes for About.com on the subject of entrepreneurs. Follow Scott on Twitter or visit his website.
Thanks to Stone and Scott for another great show! Have a stellar week everyone!
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