Is marketing truly “going mobile” or is it just a fad? Does text message marketing work? Are QR codes EVER going to really catch on? Andrea Busse and her company Intelatext work with companies big and small, helping them achieve incredible results through mobile marketing campaigns. Mobile messaging tools like SMS and MMS are in her toolkit as are mobile landing pages and even QR codes.

And what’s the deal on QR codes by the way? I’ve been on the record as saying that despite the incredible potential of QR codes as a marketing tool, they may never hit the mainstream. Never hit the mainstream? Andrea says they’ve already arrived.

Want to hear some practical, real-world examples of how mobile marketing really works? Listen to the podcast below. We’ll see you next week!

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