7/20/10: Bonnie Buol Ruszczyk, Guest Host + Interview with Paige Hall

Paige Hall of About FaceToday we were joined by one of our favorite marketing folks, Bonnie Buol Ruszczyk as a guest host.  She and Stephanie were joined by Paige Hall of About Face, a company focused on customer experience, business research, and consulting/training.

We learned all about how “secret shopping” can help companies improve their customer experience and ultimately their bottom line.  It’s not always the most popular practice amongst employees but if implemented in a constructive way, it can really have a positive impact on the way a company delivers its products or services to the public.

This show is definitely one worth listening to as Paige is really understands what it takes to help businesses succeed.

About Paige Hall

Paige Hall, founder and CEO of AboutFace™, is an acknowledged innovator among her
contemporaries. Her passion, sense of humor, discipline and creativity combine to make her
a favorite in the business community.

Under her dynamic leadership, AboutFace™ has evolved from a company providing secret
shopping and customer experience research to a respected leader in customer experience
insight, innovation and strategy. Clever, pioneering services like Secret Shopping On-Demand”,
Customer Experience Profile & Action Plan, Guestumentaries”, Spin-to-Win and AboutFace
Education” are but a few of her visions that have become reality.

Hall is currently developing Working Girls Productions”, a company dedicated to making busi-
ness ideas visual, fun and creative. The series, How to Score at Work” will include provocative
conversations with female executives that are certain to get your attention.

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