This week we were joined by Dorian Usherwood of branding consultancy Dauhaus and he offered some insights on branding. The first great tip he gave was that good brands are based on a solid foundation of values; branding can’t be faked and it can be difficult to try to impart a deeper meaning on a brand after the fact.

The worst mistake you can make when naming your company? Dorian says it’s never a good idea to give your business a name just because it sounds cool, or because you like it. There needs to be a connection between your name and your brand and what you are trying to achieve as a business.

This was a terrific show and thanks so much to Dorian for taking the time to join us!

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