This week we were joined in-studio by Marge Bieler, CEO of RareAgent, an Atlanta metro-based firm that helps businesses with both phone-based and online sales and marketing initiatives.

A good portion of our discussion was devoted to the the common reasons that calling campaigns fail, namely having a poor-quality list and an inability to get past the “gatekeepers” — the executive assistants who generally stand in between you and your executive or C-level prospect. But Marge gave us a lot of good advice in how to overcome that obstacle, including befriending your gatekeeper and having a clear value proposition that will help you more easily convince that individual that they should allow you access to their employer.

This show is a MUST listen for anyone currently engaged in — or considering — a phone-based sales program. Thanks to Marge for joining us and for being such a terrific guest!

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