GFR guest host Laura Scholz of Scholz Communications and CRAVE atlanta interviewed two amazing lifestyle entrepreneurs—Shameeka Ayers of The Broke Socialite Media LLC and Jennifer Shields of Posh Tot Events.  Both women are featured in CRAVE: Atlanta, a guide to the city’s savviest and gutsiest female entrepreneurs.

Shameeka, who started blogging four years ago, has turned her “fabulous and foo foo on a dime” philosophy into a social media and lifestyle empire, complete with foodie tours, classes for budding entrepreneurs and the upcoming Lavish!, an “unconference” experience for the lifestyle social networker.  If that’s not enough, she’s also an author, and her novella, Instantly: How Quickly I Realized I Hated My Job, will be released this fall.

Jen’s foray into event planning began with her son’s lavish first birthday party, and she’s now the go-to children’s party planner for Atlantans, including celebraity clients like Nicole Ari Parker and Boris Kodjoe as well as Bert Weiss of Q100’s The Bert Show.  Posh Tot Events has been featured ing the Atlanta Journal Constitution, Points North Magazine, Daily Candy Kids and Atlanta based Q100’s “The Bert Show” and on CBS Better Mornings.

Both women talked about turning a hobby into a business, making the leap from corporate to solopreneur and marketing and building successful lifestyle brands, all while balancing a home life.  Plus, they give some great tips for new entrepreneurs.  Tune in to learn more!

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GFR interviewed Jacqui Chew of iFusion Marketing today. Jacqui is an expert on developing and executing go-to-market strategies for emerging and established brand that produce results. During her career, Jacqui has accumulated 15 years of experience delivering multi-channel marketing, public relations and business development programs to global companies in the enterprise [...]

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We had an ACTION PACKED show this week! Three great guests, and three great insights on how entrepreneurs can build successful businesses.
First up was Andrea Arena, owner of 2 Places at 1 Time, a corporate concierge serving cities throughout the U.S. and Canada — and she started the whole thing (literally) from her car. And what [...]

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This week we were joined by Dorian Usherwood of branding consultancy Dauhaus and he offered some insights on branding. The first great tip he gave was that good brands are based on a solid foundation of values; branding can’t be faked and it can be difficult to try to impart a deeper meaning on a [...]

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